Let’s face it, if you are a business owner, Facebook offers unlimited marketing potential, something that many entrepreneurs fail to see. In this short article, we offer a few tips to help you generate a large Facebook following.
- Post engaging content – One might say that the quality of your content determines your following; hook up with King Kong and let the best team on the planet get to work on your Facebook account. A combination of text, images and video, with daily posting that forms the foundation of your success. Introduce your team with a short bio for each employee, people like to personalize and when you have new products, make a video presentation to showcase the range. There are many ways that you can keep users engaged, including posting information about potential new products you plan to introduce, while also brainstorming solutions to temporary issues.
- Engage with users – It is paramount that you answer all questions in a polite and professional manner; social media allows you to engage with the user; a good Facebook marketing team builds a following by engaging with users. In the event you don’t know the answer to a question, tell the user you will get back to them and follow up on that. Users are impressed when their questions are answered promptly and who knows, it might just lead to a sale! Social media is a great platform to receive accurate feedback; you can create polls to find out what people think of your products and services.
- Make good use of Facebook marketing tools – Facebook has an array of powerful marketing tools, which you can use to reach users on a global platform. You can, for example, boost a post that will reach 1000s of users and what’s more, you can choose many variables to ensure the right people get to see the post. While anyone can use Facebook marketing, you get much better results when you hire a top Facebook marketing agency and their team will take control of all your social media platforms. Of course, success doesn’t happen overnight, it takes a few months before you see your Facebook following numbers grow, if you keep at it for a year, you should have an enormous following.
- Be active – You need to post every single day, without exception; if a user follows you and they don’t see any posts after a few days, they will probably unfollow you. Use humour where appropriate and try to generate an inviting ambience, which will encourage users to return to your page. The more content you publish, the wider your engagement reach, so get creative and use text, images and video to promote your business.
- Hire a team of Facebook marketers – If you want to generate a huge following, hire a team of award-winners and let them control your page; they work 24/7 to build a following and you can expect to see results! They handle everything, their content creators know how to engage and this is how to get users to click on ‘Follow’. The best digital marketing agency in the US has to be King Kong, a company that is now operating around the world; they have all the solutions for all types of businesses.
- Publish success stories – People love success stories, anecdotes with happy endings, so make sure that you highlight projects with successful outcomes. Case studies are a great way to promote your business; if you assign one employee to record videos and take still images, they can be used to create case studies. If, for example, your company’s products or services help a customer to overcome obstacles, letting others know will broaden your engagement.
- Setup live streams – There is no better way to engage users than live streaming; you could have a weekly one-hour program when you answer customer questions and talk about your company in general terms. Going live is a great way to interact with users, you can be very creative with what you put out on Facebook, which can bring many benefits. You could ask all employees to create a short script about what they do at work and some details of their favorite things.
Social media platforms are very powerful advertising channels that every business should incorporate into their marketing strategies. Some small business owners assume that platforms such as Facebook are only for people to keep in touch with family and friends, when in fact, social media has much to offer small and medium-size businesses.
Facebook is the number one social media platform and if you are not using your account to promote your business, you are missing out big time!
